Hi. We’re Made Better Group.
We’re a fractional growth and sales partner for early-stage and new-to-retail brands.
Made Better Group specializes in unlocking retail growth in the natural and specialty grocery channels, combining strategic marketing expertise with hands-on sales representation.
Danny Olivas and Salleigh Knox, natural and organic CPG industry leaders who’ve worked alongside the best in the business, founded Made Better to shape the better-for-you category and help brands navigate every stage of growth.
Whether we are supporting mission-driven brands, launching direct-to-consumer brands into retail, or helping clean-label big-box brands expand their footprint, we provide the marketing strategy and sales execution needed to grow and succeed.
We don’t just develop
go-to-market strategies.
We execute them.
Our team brings decades of experience growing CPG and retail brands, building high-performing sales teams, and forging key relationships with leading retailers and distributors.
From first-store authorizations to national expansion, we provide the insights, connections, and executional support to drive sustainable retail success.
And we really act as an extension of your team, managing:
•Growth strategy
•Sales outreach
•Broker and distributor relationships
•Retailer presentations
•Category reviews
Our goal is to get you on shelf quickly and then help you succeed once you’re there.
Sound good? We’d love to chat.
These companies love working with us
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